Due to the continuous improvement in people's living standards and the fact that each family has only one child, children's consumption is relatively generous. Therefore, the potential of the children's consumer market is enormous. Toys are especially popular in the children's consumer market.

The proportion of children's consumption in household consumption in my country continues to increase. In urban areas, children's consumption accounts for a high proportion of total household expenditure. The annual per capita toy consumption for children in urban areas is 35 yuan. The presence of children, who do not create value over time, also quietly drives the consumption of the whole society. Moreover, toys are no longer exclusive to children. Due to the urgent need for leisure and entertainment among people, many young people have become the main force in purchasing toys, and the adult toy consumer group in my country is also rapidly expanding. The reporter randomly interviewed 20 young people, and the survey showed that 85% of them said they also buy toys. Therefore, in the eyes of the general public, even the small toy market holds infinite business opportunities.