Unique and creative toy gifts can win in the gift market
To respond to various fashion trends and consumer demands in the gift toy market, the word "creative" has never been as important and indispensable as it is this year.
"Almost every year, the manufacturing and sales of products such as toys reach their peak. This peak period is inseparable not only from festivals but also from the products themselves." According to the person in charge specializing in toy manufacturing, the toy orders in 2015 were the same as the previous year. Every year, from two months before Christmas, toy production is running at full capacity to obtain even more toys during this peak period. Development opportunities.
Taking stuffed toys as an example, to meet market demand, it is necessary to change the design, manufacturing, and production of toys according to trends. What kinds of toys were popular the previous year, and what elements were popular? Are there specific references regarding design, manufacturing, and production in 2015? These are not consistent in print. After all, the uniqueness of product features is "live."
"Features have vitality, and vitality has market competitiveness." This statement is recognized by most people. According to early childhood educators, in the past when toy products were very simple, there was no such awareness, but today's diverse toy product market is completely different. Now, let's go to the kindergarten most popular with children. In addition to being safe and durable, jigsaw puzzles favored by parents have the most important attractive features.
Of course, wooden jigsaw toy products still primarily focus on educational content, but the cultural significance they convey attracts some parents (including kindergarten teachers), and some educational toy collectors also like to add them to their collections. The value of these wooden puzzle toy products has been widely promoted in a short period. Comparing jigsaw puzzles with only animal patterns to those with Chinese cultural content such as the Three Character Classic, it goes without saying that the latter has a larger audience and has won the market.
An industry insider from a toy association said that what we make are toys, but these toys are not only toys equipped with safe and beautiful products but also toys and gifts with a sense of the times, creativity, and rich meaning. Indeed, in many cases, to enrich the product and attract people's attention, it is necessary to incorporate some elements that make the product more lively and unique.
Related News
News
News